Translation of Development History
2003 - Preparation
After on-site investigation and thorough preparation for the Chinese market, French Woodpecker Paint Industry Group established "Hebei Woodpecker Paint Industry Co., Ltd." in Hebei, China, which undertakes the entire process of production and sales in the Chinese market. This marked the official launch of Woodpecker Paint Industry's entry into the Chinese market.
●September: The first batch of Woodpecker paint was successfully produced.
●October: The first Woodpecker paint specialty store was established in Qinhuangdao City.
2009 - Growth
Woodpecker Paint Industry fully passed the ISO 9000 International Quality Management System Certification and ISO 14000 International Environmental Management System Certification (Note: The original "ISO 4000" is corrected to the industry-standard "ISO 14000" for environmental management systems). Woodpecker Paint became the designated paint for Qinhuangdao China Football School.
●June: To meet the demand of the northern Chinese market and expand production capacity, Woodpecker Paint Industry established its second production base in Liaoning—Liaoning Woodpecker Paint Industry Development Co., Ltd.
●November: Woodpecker held a dealer conference, officially kicking off the journey to build China's No.1 brand of healthy paint.
2010 - Recognition
Woodpecker Paint Industry fully passed the Environmental Labeling Product Certification and was awarded the title of "Top 10 Brands in China's Environmental Protection Coating Industry". The patents for "wood fiber texture paint" and "negative ion anti-fouling coating" of Woodpecker Paint Industry were approved by the State Intellectual Property Office. Woodpecker officially announced the appointment of Chen Hanbai, a renowned Chinese crosstalk artist, as its brand image spokesperson, pioneering the use of celebrity spokespersons in the coating industry.
2012 - Breakthrough
Woodpecker carried out a comprehensive upgrade of its brand image, focusing on building China's No.1 brand of healthy paint.
●May: Successfully won the bid for the exterior wall renovation coating procurement project in Shenyang urban area, with a contract value of 6 million yuan.
●December: Was awarded the title of "High-Tech Enterprise of Huludao City" and obtained the "High-Tech Product Certification Certificate".
2013 - Transcendence
Woodpecker Paint Industry introduced a 40-ton automatic paint production line. The large-scale public welfare campaign "Woodpecker: Colorful Homes, Healthy Homes" was launched and continued... 2014 - Innovation The foundation stone laying ceremony for the second-phase factory expansion of Liaoning Woodpecker Paint Industry Development Co., Ltd. was held.
●August: Woodpecker Paint Industry Group Co., Ltd. was officially established.
Decades of Focus on Quality, Woodpecker Deserves Your Trust
As China’s only comprehensive and professional supplier dedicated exclusively to exterior stone-imitating systems and solutions, Woodpecker has accumulated extensive expertise over the years. Its professionalism in the real stone paint field is concentrated in the following four aspects:
1.Mature and Stable Product System
Woodpecker only provides customers with mature, stable, and quality-guaranteed product systems.
2.Project-Specific Customization
Woodpecker boasts the industry’s most comprehensive 12 series of stone-imitating products. Based on the specific needs of each project, it offers the most targeted, suitable, and cost-effective exterior stone-imitating solutions.
3.Comprehensive Finished Product Supplier
With over 12 years of on-site construction experience, Woodpecker is China’s first professional brand to establish the Case Database of Exterior Stone-Imitating Issues. It has developed a set of "5C High-Quality Finished Product Solutions" guided by the principle of "project-specific analysis, prevention-oriented, and strengthened node control," covering five key dimensions: simulation degree, color difference control, anti-fouling measures, service life, and comprehensive cost.
Woodpecker’s professionalism in the exterior stone-imitating field is absolutely trustworthy. As its core strength, real stone paint is positioned to become China’s No.1 real stone paint brand. Currently, Woodpecker has grown into the fastest-developing, most-watched, and most renowned national expert-level brand in China. Inviting Woodpecker to participate in your real stone paint project is definitely a wise choice—its professional solutions and suggestions can help you maximize cost savings and avoid detours in exterior real stone paint projects.
6 Outstanding Performances for More Stable Quality
Woodpecker only provides, and will always only provide, medium-to-high-end high-quality products. Within Woodpecker’s product range, low-grade colored sand and emulsion will never be used.
The outstanding performance of Woodpecker’s product series provides solid guarantees for stable quality:
1.Stable Color
Excellent alkali resistance and UV resistance ensure long-lasting color stability, with no need to worry about fading or discoloration.
2.Wide Application Scope
It delivers super strong adhesion not only on walls but also on aluminum panels and glass.
3.Superior Weather Resistance
Effectively resists erosion of buildings by various harsh natural environments, maintaining stable quality as always.
4.Super Anti-Fouling & Self-Cleaning
90% of dirt cannot adhere to the surface, and its super self-cleaning ability keeps the surface bright and new after natural rain washing.
5.No Whitening After Water Exposure
It will not turn white after rain washing or soaking—this can be tested by immersing the product in water on-site.
6.Long Durability
Formulated with high-end quality emulsion (2-3 times the content of ordinary products), it has an average service life of over 10-15 years.
95% High Simulation Degree, Delivering the Industry’s Best Stone-Imitating Effect
"There’s no stone we can’t imitate—choose Woodpecker" is a well-known saying in the industry. Woodpecker’s stone-imitating technology has always been a leader in the industry. It has established a simulation database of over 1,000 commonly used stone types, with a simulation degree exceeding 90%, and is renowned for its high simulation accuracy. Even for stone types widely recognized as "difficult to imitate" in the industry, Woodpecker can achieve realistic results.
Woodpecker’s Fengcai Stone and Rock Flake Granite series of real stone paint boast first-class simulation effects. Its high-end stone-imitating series even reaches a simulation degree of 95%, achieving an effect that is almost indistinguishable from real stone.
No matter what stone sample you provide, Woodpecker will tailor the solution based on the sample’s texture, grain, and color, delivering the best stone-imitating effect in the industry—proven by on-site demonstrations!
12 Million Square Meters of Project Cases, Making Your Choice More Assured
Woodpecker’s core positioning is not only a manufacturer of high-quality products but also a supplier of perfect finished projects. As a professional brand originating from construction, Woodpecker has extremely strict requirements for the quality of finished projects. It has a team of over 800 high-quality construction workers nationwide.
For years, Woodpecker has been committed to "showcasing high-quality products to customers through perfect finished projects" and has always maintained a leading position in the field of product application. It focuses on six major exterior stone-imitating decoration solutions for high-rise buildings, villa communities, commercial buildings, star-rated hotels, municipal projects, and exterior wall renovations.
To date, Woodpecker’s products have been applied in projects covering a total area of over 12 million square meters across China, cooperating with well-known domestic real estate developers such as China Overseas Property, Hutchison Whampoa, Longfor Properties, Greenland Group, Greentown China, R&F Properties, and Huayuan Property.
Project Filing Management, Ensuring Worry-Free Future Services
A comprehensive after-sales support system is the key to Woodpecker’s long-term recognition by customers. Woodpecker provides 5-10 years of after-sales tracking for each project. Regardless of the project scale, all details are recorded and archived, including project name, start time, customer information, sales staff, detailed address, raw materials used, construction team, and technical guidance. This comprehensive and detailed record ensures the smooth implementation of after-sales tracking and services.